So you live in Portland and have had your house on the market for months, but the market is flat. Your real estate agent has your house posted at his agency’s website, but there’s no way to tell how many people have even found your house and the pics there just don’t do your home the justice it deserves.
Or perhaps you are thinking about selling your home yourself. Either way, it’s time to give your Portland home an extreme makeover for the web and beat the Portland housing market. Here are a few quick steps on how to design a website that will effectively market your Portland home on the web and get your website indexed by the big search engines.
First, you will need to have a website designed with the sole purpose of marketing your Portland home effectively online. Even though the Portland housing market is weak, the reality is people are still buying homes. So the key is to make sure your home stand out from the crowded field of homes for sale. The best and least expensive way to do this is to have your own website turbo charged using effective SEO.
Second, register a domain name for your Portland home that can include your address. For example: www.pdxhome-121burch.com, or something like that. if you put part of your address in your domain name, people will be more apt to write it down and refer to it later. Also, make sure your domain name is clearly visible on your home’s for sale sign in your front yard.
Third, you need to locate a Portland web design firm that understands SEO or Search Engine Optimization. This is the practice of creating your website’s layout, content, architecture and graphics so that search engines can index your pages and Portland home buyers can find you on the web. Resist the temptation to find the cheapest web designer that can throw up a page or two with text and photos of your house. Almost anyone with a computer and simple software can design a website like that. But this will be a waste of time.
Fourth, have a good balance of quality descriptive text and quality photos of your home. Portland home buyers will want to see the photos on your website, but search engines won’t be able to find your site if there is not well written and descriptive text.
A good Portland web design & SEO company can design a website that will meet all the above SEO standards and others that are beyond the scope of this article. The cost involved should only have to do with the design and hosting of your website and should be quite reasonable and a great value considering the high returns on your investment once your house sells.
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Global Link is a Portland web design and SEO company helping small businesses and individuals succeed on the Internet.