It is vital in today’s marketplace and especially the Internet marketplace that your website meets all SEO standards. If your site was built years ago and not updated recently, then chances are very good that your website is not SEO compliant.
The reason why SEO is a vital necessity these days is that most all the traffic that comes to websites originates from search engines. Google has become a part of our everyday vocabulary and activities. The first place I go when I want to find a store, a definition for a word, etc, I go to Google. It used to be Yahoo, but Google is now the undisputed king of the hill when it comes to online searches.
So if your website is not being found by Google, then customers cannot find you either. there are several reasons why your website may not be optimized. 1) You’ve tried it, but found the field of SEO is daunting and confusing, or didn’t get any results and gave up. 2) Your website has little contect (text) and alot of graphics or Flash. Your website may look terrific, but it is essentially invisible to search engines such as Google, Yahoo and MSN. The reason is Google cannot see any words within images. 3) Your web designer did not understand or implement SEO when your website was designed.
For whatever reason, if your website is not taking advantage of the powerful results of SEO and the potential of increased sales or a growing client base, you and your business are losing out.
Here are a few questions to help you know if your website is optimized. What is in your title bar? That is the blue band at the top your browser. This should have keywords that a customer would use to find your product or service. Also make sure your web page meta tags are filled out properly with keywords and keyphrases. There has been a lot of debate whether Google still uses meta tags. They do and it certainly won’t hurt by making sure your website is utilizing them properly.
Lastly and most important, make sure your website has a lot of well written and accurate content. This is the single most import and factor is good SEO. If your website is week on content, this is a great place to begin.
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Global Link is a web design and SEO company located in downtown Portland, Oregon. Contact us today for a free quote.