Posts tagged seattle

Seattle Web Design Client – Page Cellars, Woodinville Washington

pagecellars-ssCustom e-commerce website design for Page Cellars, a boutique winery in Woodinville, Washington near Seattle.

Global Link developed a robust e-commerce website complete with shopping cart, online ordering, online real time credit card processing, automatic shipping integration with UPS, order confirmation and more.

The new Page Cellars website has enabled this Washington Boutique winery to showcase and sell  their award winning wines to a much broader market.

Visit Page Cellars Website

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Global Link is a Seattle web design company serving businesses throughout the Seattle metro area and Washington.

Web Design Tips for Seattle Architects

If you are a Seattle based architect, it is important that you have a website that clearly showcases your work. Further, your website must be search engine optimization compliant or else no one will be able to find you.

As a seattle based architect, you don’t need a fancy or expensive website. You only need a website that clearly communicates the work you do, highlights your key projects and does it in a logical and professional way.

Here are a few web design tips to help you either with a website that needs to be redesigned, or a new website all together:

Locate a strong Seattle Web Design & SEO company
It’s not enough to find a local Seattle based web designer. You must find a reputable web designer with good referrals and who is knowlegeable in SEO. If not, you may find yourself with a great website that no one can find on the Internet, which would be very tragic indeed.

Craft a Strong Home Page
Your home page should be a summary of your website, your company and your projects. It shouldn’t be too long. Perhaps a nice picture of Seattle or the Pacific Northwest on the front.

Make sure your web page content is well written
It is not enough to have content on your website. It must be well written that has keywords that are the most popular in your industry. As a seattle based architect, you will want to find the most popular and widely searched keywords specific to your industry. You can research keywords for Seattle Based Architects using Google’s keyword search tool. Once you have your industry’s top keywords determined, you can begin crafting your content.

Seattle Architectural Portfolio
Your web designer should develop a page that displays your projects both graphically and texually. Photos of your projects along with details well written displayed alongside. It is vital to have both images and text in a balanced way. Remember that search engines like Google cannot see text in images, so make sure to write content that details your accomplishments. It is the content that will be searched and indexed for keywords, and how your clients will find you.

Develop an About Us Page
This is where you can talk about your firm’s history, our educational background and also a brief personal glimps about your hobbies, interests, family etc. This gives readers a brief snapshot about not only your company, but you as a person without getting too personal. You can talk about why you like being an architect based in Seattle, why you chose the city, etc. This is a good way to connect with other Seattle residents and let them know you are like them.

Give Seattle residents an easy way to contact you and find your office
Have a contact page with your address and a map to your office and also a feedback form.

This list is only a starting point. You and your web designer can develop and customize it according to your needs.

Global Link is a Seattle Business web design and SEO company based in Portland. Give us a call if we can help.

SEO Web Design for Seattle Businesses

SEO web design, or web site design that is search engine optimization complaint, is a vital necessity in today’s internet marketplace. If your website is not streamlined for SEO, you are loosing customers and that effects your bottom line. In today’s economy, businesses need to use every tool and resource at their disposal to grow their business.

In order for Seattle businesses to grow in todays turbulant marketplace, your website’s investment must be top priority. Too often businesses allow their websites to become outdated with old content, broken links and old technology. If your website has the equivalent of 70′s era yellow deep shag carpet, your business in trouble.

Global Link is a solid web design and SEO firm located in Portland, just down the road from Seattle businesses. We have clients in the Seattle metro area and we want to help more Seattle business succeed online. We cannot overstate how vital a solid Internet Marketing Campaign is and your website should be at the forefront of it. Seattle businesses that are not keeping their website’s updated will be left behind. The reality is, if your competition has a stronger, more up to date website with good content and is SEO compliant, there is a very good chance they will jump ahead of you in grabbing market share.

While the current economic landscape in Seattle is certainly challenging, it is important to remember that there are new customers searching for your products and services everyday online. Seattle is a major economic hub with an incredible number of customers searching online and buying products online. Your website must be fully optimized in order for it to be ranked highly in these Search Engine Results Pages so people can find your business and purchase your products.

Whether you have a website that sells products online, or points people to your business in Seattle, Global Link can make sure your website is effective and helping drive customers and buyers to you.

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Global Link is a Seattle Business web design & SEO company located in Portland.

Good SEO Web Design Check List

Whether you are designing a new website or redesigning a current one, it is vital that you make search engine optimization SEO a central focus and goal of your web design project.

There is so much fog out there in the SEO industry and many scam artists are making great promises of first page placement in Google, but they are nothing more than false claims.

In reality, good SEO that get’s results takes hard work. There are no short cuts to good SEO. That said, there are a few basic SEO best practices that are vital and foundational to any solid SEO strategy. Below is the “must have” SEO summary list.

Top to do tips for effective search engine optimization

  1. Write strong content with keywords. Know the words that people are using to search for and find your service or product in Google. You can use Google’s Keyword Tool to help you discover the top searched keywords for your industry.
  2. Make sure your web pages’ title tags are filled with accurate and popular keywords that describe your products and services.
  3. Fill in your website’s keyword and description meta tags. There has been debate whether to use these, but Google does look at them so it cannot hurt to make sure these are being used properly.
  4. Link building. If your content is valuable, people will link to your website.  Incoming links are important votes that tell Google you have a site that people consider valuable and important.
  5. Make sure there is little or no JavaScript in your main navigation menu. JavaScript can make it difficult for Google to find and index the pages of your website. Instead, you can make sure your web designer builds your navigation menus using CSS and no JavaScript at all.
  6. Logical and easy navigation. Make sure your website is structured properly so your pages are easy to navigate.

While this SEO check list is not exhaustive, it does cover the main starting points of a good SEO campaign.

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Global Link is a Portland web design and SEO company serving web design clients in Portland and the nation.

Understanding Search Engine Marketing

Search Engine Marketing SEM covers not only Search Engine Optimization SEO, but also paid inclusion as well like Google Adwords and Yahoo’s Search Submit (formerly Overture).  If you are running a Pay-Per-Click PPC campaign for your website, you don’t necessarily need to have your website optimized for search engines, since you are paying search engines to advertise your ads as sponsored search results. It is possible to have a poorly designed website which generates a lot of traffic from running ads on search engines.

Search Engine Optimization on the other hand focuses on optimizing your website for search engine indexing. It involves a thorough understanding of website design, and how to effectively craft a website’s layout and content that will make it search engine friendly. Search Engine Optimization is a focused discipline in Search Engine Marketing. Good SEO focuses strongly on knowing your industry’s target audience and identifying your industry’s most effective keywords.  Well written content with those keywords crafted into your web page text should be seemless and smooth.

E-commerce Web Design Solutions

Global Link has developed a strong track record developing e-commerce websites for clients in the Portland metro area, Seattle and various other locations. The e-commerce solutions we develop enable businesses to sell their products online effectively with real time credit card processing, secure and encrypted transactions and product databases that are easy to update.

We develop shopping carts and online catalogs that enable your customers to easily purchase your products. All transactions are encrypted, so you and your customers can be confident that all their information is safe and secure.

Our ecommerce solutions are robust and highly secure systems that are easy to navigate and customize for your unique business needs.

Contact us for more information how we can help your business sell effectively online.

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Global Link is an web design firm located in Portland specializing in e-commerce solutions.