Posts tagged Search Engine Optimization SEO

Beacon Hill – Seattle Web Design & SEO

Global Link is dedicated to providing the highest quality web design at affordable rates to businesses in Seattle and Beacon Hill district. Our web design services include custom website design, search engine optimization SEO, content management systems CMS, e commerce website development, blogging software and more.

Our graphic design is professional and cutting edge. Global Link teams up with professional and highly skilled graphic designers that specialize in creating optimized graphics for the web. Heavy graphics which download slowly to your visitor’s computer cause people to loose interest quickly in your website and move on to the next one. At Global Link, we understand the importance of speed in web design. So all our graphics are streamlined, sleek and optimized without compromising on quality.

Global Link specializes in Seattle Search Engine Optimization SEO. As a business located in Seattle, customers are using search engines daily to find local businesses like yours. If you are not ranking high in these searches, then customers in Seattle and the Beacon Hill area cannot find you resulting in lost sales and income. We understand geographic and localized SEO which will enable your website rank well in these searches. We provide a strong service in Internet marketing that brings together a number of different dynamics in SEO and SEM.

We also develop powerful e commerce website solutions for small and large companies. If you have products to sell online, our e commerce web applications will enable you to sell your products not only to customers in Beacon Hill, but also throughout the Seattle metro area and nationally. E commerce essentially reaches beyond geographic boundaries and allows you to sell to anyone who finds your products useful.

We also offer other web design services such as Content Management Systems SEO that allow you to publish content quickly from multiple sources without the authors needing to know HTML or web based technologies.

Global Link is a Seattle web design company and SEO marketer. Our main office is in Portland-Vancouver. Contact us today for more information about our Seattle web page design and SEO services.

Capitol Hill, Seattle Web Design & SEO

Global Link provides web design services to Capitol Hill and Seattle, Washington. We provide custom web site design, search engine optimization SEO, E-commerce website development, database design, content management systems and more.

Our Seattle Search Engine Optimization is strategically targeted on not only the entire Seattle metro area and Wasthington, but also specifically to Capital Hill. If you have a business in this area, and want to attract customers to Capitol Hill, Seattle, we can fine tune our SEO practices to emphasize this area by using geographic specific keywords.

Our ecommerce solutions allow you to market and sell your products not only throughout Capitol Hill & Seattle but also throughout Washington and the nation – even internationally if you desire.  Our ecommerce web applications have powerful shopping carts with unlimitted product category depth and a product database that enables you to manage it yourself.

Our graphic design is specialized for the web so you can be assured of fast downloading times.  Graphic optimization for the web is key for a sleek and quick website that keeps your visitors’ attention.

We provide a number of other web design services including content management systems CMS, blogging software,  secure and reliable web hosting and more.

We are a Seattle web design & SEO company located in Portland. Contact us for more information about our services.

San Dimas Excellent Web Site Design

At Global Link, designing websites for San Dimas businesses is an excellent adventure.

Bill and Ted not only changed the face of rock and roll, stopped world hunger and brought lasting peace around the globe, but they also invented the Internet and put San Dimas on the map. As a result, we want to honor Bill and Ted by offering all San Dimas Businesses excellent and affordable web design. That’s right. If you are a San Dimas business existing in whatever century, we can provide you with amazingly affordable web design services including custom web design, ecommerce website development, search engine optimization blogs and more!

But how can we offer such bodacious San Dimas web design services you may be wondering? Because Bill and Ted admonished us all to Be Excellent to Each Other. So at Global Link we are doing our part by offering excellent web design. I know it sounds to good to be true but it’s not.

But wait – there’s more! We are reaching out even beyond San Dimas to all of Los Angeles and Southern California. We believe it would not be right for the human race if we only limited our incredible web design services only to San Dimas. So no matter where you are, no matter what century you are in – we can design a web site for you.

Our services include powerful search engine optimization or SEO that will help customers find your website which will result in greater sales making you rich so you can make large contributions to help in restoring Bill and Ted’s time traveling phone booth and by all those Wild Stallions CD’s.

Contact us today for more information about our web design services.  And remember…. Be excellent to each other…

Hollywood Web Site Design

We offer custom and compelling web design to Hollywood, Los Angeles and Southern California.

Global Link is a professional web design company providing high quality and effective web solutions for Hollywood and Los Angeles businesses. We develop websites that are distinct and creative at affordable rates. We employ technologies that are lightweight and sleek which are optimized for the web.

We are committed to speed. In fact, we are addicted to it!  Web users are notoriously impatient. If a page does not download almost immediately, they click off it and move on to the next web site. Therefore, your website must be fast and graphics must be lightweight. We see all the time outstanding design that is wasted because of slow download speeds. Money and cost down the drane. We optimize your site to make it lightweight and sleek for accelerated downloading times.

Our custom web design process ensures that we deliver a website crafted distinctly to your business’ values, products and services. First, we talk with you and ask a lot of questions to gain a thorough understanding of your business, your products and services, values and industry. We also listen. We believe these steps are crucial to producing a website that has exactly the right fit, look and feel of what your business needs.

Throughout the entire design process, we build upon the foundation of Search Engine Optimization and weave it throughout. While your website will stand out with a spectacular design, it will be undergirded with highly efficient search engine optimization. From the understanding that we gain about your business and industry, we apply that to thoroughly  researching the top keywords in your industry. Keywords are the terms people in Pasadena and Los Angeles are typing into search engines like Google and others to find businesses like yours on the Internet. We create a list of the most used search terms and weave them into your web site’s content creating keyword rich text. We also make sure your website is structured in an SEO friendly way. We are committed to making sure all SEO strategies are used so you rank well in searches that result in increased traffic and increased sales.

We also provide many other web design services to empower your business to succeed on the Internet. Contact us today for more information how we can assist you to attract new customers in Southern California and increase sales.

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Global Link is a professional web design & SEO company serving businesses in Hollywood and the Los Angeles area.

Orange County Web Design & SEO

Global Link services businesses in Orange County and the Los Angeles metro area with professional and high quality web page design. If you need a web site for any size business, we can can assist you.

The web design we provide is balanced between the creative and the technical. We employ cutting edge technologies that do not bog your website down or cause it to load slowly. We understand the need to have have pages load quickly and look great. We can give your website cutting edge look and feel that will help your website stand out. We utilize Cascading Style Sheets for design control which makes your web pages efficient and search engine friendly.

We have a strong track record in designing e-commerce solutions for small to medium size businesses. Our ecommerce websites are fully featured that allow you to market your products not only throughout Orange County, but also Los Angeles and Southern California.

Our other web design services include Content Management Systems utilizing WordPress, Joomla and other open source solutions.

This is only a brief summary of the web design services we provide. We understand there are many good Orange County web design companies to choose from. That is why we work hard to give you the best possible service from conceptions to design and through to completion.

Contact us today if we can answer any questions.

Global Link is a web design and SEO company serving businesses in Orange County and the greater Los Angeles area.

Los Angeles SEO Consulting

Global Link serves Los Angeles businesses in Search Engine Optimization. We are a web design firm that specializes in SEO. We work with businesses to help their websites rank better in all the top search engines including Google, MSN, Yahoo and more.

As a Los Angeles business, your website must rank high in search engines in order for you to attract local customers. Therefore, your website’s architecture, layout and all your web pages must focus on Search Engine Optimization, while not compromising on readability, cutting edge design and appeal for your visitors. Too often web designers focus on design and SEO is only an afterthought. However, if your website is not coming up in search engine results pages, then that is business lost.

If you are serious about your website drawing in new customers in Los Angeles and Southern California, then we can help. If you have an existing website, we will evaluate it to identify barriers that are keeping you from getting website traffic. We can also design or redesign a website to ensure it is optimized for high search engine ranking results.

Our services begin with a phone or conference call  to make sure all your products and services are getting the proper exposure online. We then research your industry and do a search engine optimization keyword analysis. This shows us what keywords and keyphrases people in the L.A. area are typing into Google to find businesses like yours in your industry. We then outline your website’s content based on these keywords.

The structure of your website is extremely important in search engine optimization. If your navigation menu uses improper coding, search engines will not be able to index some or all of your pages, leaving your website invisible to new customers. We create search engine friendly navigation menus that make it easy for your pages to get indexed and found.

We also ensure that your pages are graphically designed with a high quality look and feel all without compromising on SEO.

Contact  us to answer any questions you have about Los Angeles SEO.

Global Link is a  web design & SEO company serving Los Angeles businesses.

The Basics of Understanding Internet Marketing

What is Internet Marketing?

This is a brief introduction of Internet Marketing. Here we will differentiate between Internet Marketing and Search Engine Optimization. Actually Internet Marketing covers several different marketing strategies.

1. SEO: Search Engine Optimization or SEO is the process of generating more traffic to your website from search engines like Google, MSN and Yahoo by having it ranked well in search engine response pages or SERPS.  When a user types in a keyword or keyphrase into Google’s search box, the search engine will return the most relevant pages. Usually the websites that are closest to the top of the first page get clicked on the most. SEO helps your website rank better in SERPS which in turn causes greater traffic to your website.

2. Pay Per Click PPC is paying for ads, usually in the form of keyword ads on search engines like Google. When a visitor clicks on your add and is taken to your website, you pay for that click. Google does not charge for impressions or when your add shows up on their results pages. You pay only when a user clicks on your link.

3. Banner Ads are graphic designed ads that are posted on a website and generate traffic to your website when a user clicks on them. Banner ads work on a PPC arrangement

4. Email Marketing: Keeping your customers and potential customers informed of your products and services, special sales and discounts is a key function of email marketing. However, with the explosion of SPAM, email marketing does have its challenges. If you send only to people on your list who want to receive your newsletters, you should be fine.

Together, these four areas above make up Internet Marketing. As the web evolves, this list may change and grow.

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Global Link is a Portland web design & Internet Marketing company specializing in SEO.  Contact us for more information about our web design services.

How to Market Your Website

Tips on how to effectively market your website

You can have the most cutting edge and professionally designed website, but if people are not visiting it, then much of the effort and cost in designing it is wasted. If your website is not getting the traffic it should, then it is important to make sure you are working to promote your website.

1.  If you don’t already have a website domain, chose a domain name that is simple and easy for people to remember. If you can, use a keyword in your name. A keyword is word that people use to find web sites in your industry. For example. If you are a real estate agent in Portland, people would most likely type, “Portland real esate agents” in to Google’s search box.  Now, the domain “www.portlandrealestate.com” and similar ones are taken, so you need to carefully research domain name options.

Remember if you can’t weave a keyword into your domain name, that’s OK, too, as long as it is easy to remember. Amazon.com for example, says nothing about selling books or online shopping, but everyone knows the name and it is easy to recall.

2. Make sure your web site domain name is prominently printed on all your business cards, letterhead., brochures etc. Make sure it stands out from the rest of the information. If you have a physical office or store front, have a sign promoting your website. Many companies put their website domain on their vehicles’ windows. Also have your website url at the bottom of your emails along with your other contact information as an address. You can also mention your website address on your voice mail message.

3. Posting discount coupons for your products or services on your website that can be printed out is a great way for people to visit your website and become more familiar with your offerings.

4. Search Engine Optimization: SEO is the process of structuring your website’s content, design and architecture so that it ranks well in search engine page results.  SEO in itself covers a lot of ground, so I’ll just touch over it here. At the very least you need to make sure you understand the search terms people are typing into Google and other search engines in order to find your website and other web sites in your same industry. You can go to Google’s keyword tool to research your industry’s most popular search terms: https://adwords.google.com/select/KeywordToolExternal

The Google Keyword tool is very effective in discovering not only your industry’s top keywords and keyphrases but also how many searches each one is getting per month.

I recommend not only focusing on the top keywords and keyphrases, but also on niche keyphrases. These are search terms that may not be searched for as much, but will also drive traffic to your website when you optimize your web pages with them.

This is only a very basic look at SEO. In order to learn more, search on our posts using “SEO” in the search box. More content will be added regularly.

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Global Link is a web design & SEO firm in Portland. We serve clients both locally and nationally.

Using Google’s Keyword Tool

Using Google’s Keyword Tool

Google’s keyword analysis tool is very useful in helping you determine the most used keywords and keyword phrases that people are using to find web sites like yours. The tool tracks all search words and phrases people are typing into Google’s search engine and ranks the results from most searches to least in number.

Yahoo’s keyword tool used to be widely used, but it no longer provides reliable results, since it only tracks Yahoo searches. Since Google has un-seated Yahoo as the world’s most powerful search engine, it follows that Google’s keyword tool is much more reliable than Yahoo’s.

Here is the link to Google’s keyword tool:

https://adwords.google.com/select/KeywordToolExternal

To discover your industry’s most effective keyword tool, type a phrase into the text box. The results will help you discover words you may not of considered. Try typing other phrases as well. The more you research, the better you will be able to define your industry’s most popular keyphrases.  It will also help you discover what words may not be the best to use.

Once you determine a list of the most popular keywords, you can now begin writing your web site’s content.

Website Evaluation Questions

Website Evaluation Questions:

The following list will help you evaluate the strengths and weaknesses of your current website and help you discern what changes you should make to your website and what things you want to leave as is. Hopefully this  will trigger other ideas for you. If you are a large company with different departments, it would be good to include each department head in this evaluation.

Content:

Does your current website accurately communicate your organization’s purpose, values and mission?

Is there any content that needs to be updated or changed?

Who is your web audience and how can your current website’s content be refined to better reach them?

What new areas would be helpful to add in communicating with your audience?

Design:

What do you like about your current website?

What do you dislike?

What other 2 or 3 websites do you like and what do you like about them?

Search Engine Optimization

Are new customers finding you on all the major search engines like Google, Yahoo and MSN?

Has your website’s content been crafted using your industry’s most effective keywords and keyphrases?

Functionality & Interactivity

(Note: The purpose of a static or “brochure” website is to provide general information that is usually unchanging in nature. A site of this type provides little or no interactivity/ functionality.)

Does your website need added functionality that it does not currently have?

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Global Link is a Portland web design & SEO company. We serve clients throughout Portland, the Northwest and the nation. Contact us today if we can answer any questions or be of any help to you.