Posts tagged Search Engine Marketing SEM

Seattle Bellevue Web Page Design

By on September 19, 2009

We deliver high quality and professional web design to Seattle and Bellevue. If you have a website that is currently outdated and needs to be redesigned, we can help you. We also create creative and custom websites with original design.

Our web site graphics are sharp, clean and lightweight. This means your site will not be bloated with unnecessary and heavy graphics that will cause your website to download slowly to your users computers. The web pages we design are nimble. We use the latest technologies that are optimized for the web and stay away from anything that will slow your website down.

There are many factors to consider in clean web design. From website layout to architecture and keyword density. We research your business to learn what your essential services and products. We then research your industry to see what customers in Seattle and Bellevue are using to search for products and businesses like yours. From this research, we create a prioritized list of keywords or keyphrases that we use to develop or re-write your website’s content.

We focus on Search Engine Marketing and narrow that focus even more to Search Engine Optimization. You can have the greatest looking website in the world, but if search engines are having trouble indexing your website, it could be a great loss in new customers and revenue.

Contact us to learn more about our web design services and how we can assist you.

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Global Link is a Seattle Web Design Company serving Bellevue and the Seattle metro area. We are located in Vancouver, Washington.

This entry is filed under Ecommerce Solutions, Search Engine Optimization, Web Design and tagged , , , , , .

How to Market Your Website

By on September 8, 2009

Tips on how to effectively market your website

You can have the most cutting edge and professionally designed website, but if people are not visiting it, then much of the effort and cost in designing it is wasted. If your website is not getting the traffic it should, then it is important to make sure you are working to promote your website.

1.  If you don’t already have a website domain, chose a domain name that is simple and easy for people to remember. If you can, use a keyword in your name. A keyword is word that people use to find web sites in your industry. For example. If you are a real estate agent in Portland, people would most likely type, “Portland real esate agents” in to Google’s search box.  Now, the domain “www.portlandrealestate.com” and similar ones are taken, so you need to carefully research domain name options.

Remember if you can’t weave a keyword into your domain name, that’s OK, too, as long as it is easy to remember. Amazon.com for example, says nothing about selling books or online shopping, but everyone knows the name and it is easy to recall.

2. Make sure your web site domain name is prominently printed on all your business cards, letterhead., brochures etc. Make sure it stands out from the rest of the information. If you have a physical office or store front, have a sign promoting your website. Many companies put their website domain on their vehicles’ windows. Also have your website url at the bottom of your emails along with your other contact information as an address. You can also mention your website address on your voice mail message.

3. Posting discount coupons for your products or services on your website that can be printed out is a great way for people to visit your website and become more familiar with your offerings.

4. Search Engine Optimization: SEO is the process of structuring your website’s content, design and architecture so that it ranks well in search engine page results.  SEO in itself covers a lot of ground, so I’ll just touch over it here. At the very least you need to make sure you understand the search terms people are typing into Google and other search engines in order to find your website and other web sites in your same industry. You can go to Google’s keyword tool to research your industry’s most popular search terms: https://adwords.google.com/select/KeywordToolExternal

The Google Keyword tool is very effective in discovering not only your industry’s top keywords and keyphrases but also how many searches each one is getting per month.

I recommend not only focusing on the top keywords and keyphrases, but also on niche keyphrases. These are search terms that may not be searched for as much, but will also drive traffic to your website when you optimize your web pages with them.

This is only a very basic look at SEO. In order to learn more, search on our posts using “SEO” in the search box. More content will be added regularly.

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Global Link is a web design & SEO firm in Portland. We serve clients both locally and nationally.

This entry is filed under Search Engine Marketing, Search Engine Optimization, Web Design and tagged , , , .

Understanding Search Engine Marketing

By on August 26, 2009

Search Engine Marketing SEM covers not only Search Engine Optimization SEO, but also paid inclusion as well like Google Adwords and Yahoo’s Search Submit (formerly Overture).  If you are running a Pay-Per-Click PPC campaign for your website, you don’t necessarily need to have your website optimized for search engines, since you are paying search engines to advertise your ads as sponsored search results. It is possible to have a poorly designed website which generates a lot of traffic from running ads on search engines.

Search Engine Optimization on the other hand focuses on optimizing your website for search engine indexing. It involves a thorough understanding of website design, and how to effectively craft a website’s layout and content that will make it search engine friendly. Search Engine Optimization is a focused discipline in Search Engine Marketing. Good SEO focuses strongly on knowing your industry’s target audience and identifying your industry’s most effective keywords.  Well written content with those keywords crafted into your web page text should be seemless and smooth.

This entry is filed under Resources, Search Engine Marketing, Search Engine Optimization, Search Engine Optimization and tagged , , , , , , .