Posts tagged Internet Marketing

Seattle Bellevue Web Page Design

By on September 19, 2009

We deliver high quality and professional web design to Seattle and Bellevue. If you have a website that is currently outdated and needs to be redesigned, we can help you. We also create creative and custom websites with original design.

Our web site graphics are sharp, clean and lightweight. This means your site will not be bloated with unnecessary and heavy graphics that will cause your website to download slowly to your users computers. The web pages we design are nimble. We use the latest technologies that are optimized for the web and stay away from anything that will slow your website down.

There are many factors to consider in clean web design. From website layout to architecture and keyword density. We research your business to learn what your essential services and products. We then research your industry to see what customers in Seattle and Bellevue are using to search for products and businesses like yours. From this research, we create a prioritized list of keywords or keyphrases that we use to develop or re-write your website’s content.

We focus on Search Engine Marketing and narrow that focus even more to Search Engine Optimization. You can have the greatest looking website in the world, but if search engines are having trouble indexing your website, it could be a great loss in new customers and revenue.

Contact us to learn more about our web design services and how we can assist you.

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Global Link is a Seattle Web Design Company serving Bellevue and the Seattle metro area. We are located in Vancouver, Washington.

This entry is filed under Ecommerce Solutions, Search Engine Optimization, Web Design and tagged , , , , , .

The Basics of Understanding Internet Marketing

By on September 9, 2009

What is Internet Marketing?

This is a brief introduction of Internet Marketing. Here we will differentiate between Internet Marketing and Search Engine Optimization. Actually Internet Marketing covers several different marketing strategies.

1. SEO: Search Engine Optimization or SEO is the process of generating more traffic to your website from search engines like Google, MSN and Yahoo by having it ranked well in search engine response pages or SERPS.  When a user types in a keyword or keyphrase into Google’s search box, the search engine will return the most relevant pages. Usually the websites that are closest to the top of the first page get clicked on the most. SEO helps your website rank better in SERPS which in turn causes greater traffic to your website.

2. Pay Per Click PPC is paying for ads, usually in the form of keyword ads on search engines like Google. When a visitor clicks on your add and is taken to your website, you pay for that click. Google does not charge for impressions or when your add shows up on their results pages. You pay only when a user clicks on your link.

3. Banner Ads are graphic designed ads that are posted on a website and generate traffic to your website when a user clicks on them. Banner ads work on a PPC arrangement

4. Email Marketing: Keeping your customers and potential customers informed of your products and services, special sales and discounts is a key function of email marketing. However, with the explosion of SPAM, email marketing does have its challenges. If you send only to people on your list who want to receive your newsletters, you should be fine.

Together, these four areas above make up Internet Marketing. As the web evolves, this list may change and grow.

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Global Link is a Portland web design & Internet Marketing company specializing in SEO.  Contact us for more information about our web design services.

This entry is filed under Internet Marketing, Search Engine Marketing and tagged , , , , , .

How to Market Your Website

By on September 8, 2009

Tips on how to effectively market your website

You can have the most cutting edge and professionally designed website, but if people are not visiting it, then much of the effort and cost in designing it is wasted. If your website is not getting the traffic it should, then it is important to make sure you are working to promote your website.

1.  If you don’t already have a website domain, chose a domain name that is simple and easy for people to remember. If you can, use a keyword in your name. A keyword is word that people use to find web sites in your industry. For example. If you are a real estate agent in Portland, people would most likely type, “Portland real esate agents” in to Google’s search box.  Now, the domain “www.portlandrealestate.com” and similar ones are taken, so you need to carefully research domain name options.

Remember if you can’t weave a keyword into your domain name, that’s OK, too, as long as it is easy to remember. Amazon.com for example, says nothing about selling books or online shopping, but everyone knows the name and it is easy to recall.

2. Make sure your web site domain name is prominently printed on all your business cards, letterhead., brochures etc. Make sure it stands out from the rest of the information. If you have a physical office or store front, have a sign promoting your website. Many companies put their website domain on their vehicles’ windows. Also have your website url at the bottom of your emails along with your other contact information as an address. You can also mention your website address on your voice mail message.

3. Posting discount coupons for your products or services on your website that can be printed out is a great way for people to visit your website and become more familiar with your offerings.

4. Search Engine Optimization: SEO is the process of structuring your website’s content, design and architecture so that it ranks well in search engine page results.  SEO in itself covers a lot of ground, so I’ll just touch over it here. At the very least you need to make sure you understand the search terms people are typing into Google and other search engines in order to find your website and other web sites in your same industry. You can go to Google’s keyword tool to research your industry’s most popular search terms: https://adwords.google.com/select/KeywordToolExternal

The Google Keyword tool is very effective in discovering not only your industry’s top keywords and keyphrases but also how many searches each one is getting per month.

I recommend not only focusing on the top keywords and keyphrases, but also on niche keyphrases. These are search terms that may not be searched for as much, but will also drive traffic to your website when you optimize your web pages with them.

This is only a very basic look at SEO. In order to learn more, search on our posts using “SEO” in the search box. More content will be added regularly.

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Global Link is a web design & SEO firm in Portland. We serve clients both locally and nationally.

This entry is filed under Search Engine Marketing, Search Engine Optimization, Web Design and tagged , , , .

Website Evaluation Questions

By on August 31, 2009

Website Evaluation Questions:

The following list will help you evaluate the strengths and weaknesses of your current website and help you discern what changes you should make to your website and what things you want to leave as is. Hopefully this  will trigger other ideas for you. If you are a large company with different departments, it would be good to include each department head in this evaluation.

Content:

Does your current website accurately communicate your organization’s purpose, values and mission?

Is there any content that needs to be updated or changed?

Who is your web audience and how can your current website’s content be refined to better reach them?

What new areas would be helpful to add in communicating with your audience?

Design:

What do you like about your current website?

What do you dislike?

What other 2 or 3 websites do you like and what do you like about them?

Search Engine Optimization

Are new customers finding you on all the major search engines like Google, Yahoo and MSN?

Has your website’s content been crafted using your industry’s most effective keywords and keyphrases?

Functionality & Interactivity

(Note: The purpose of a static or “brochure” website is to provide general information that is usually unchanging in nature. A site of this type provides little or no interactivity/ functionality.)

Does your website need added functionality that it does not currently have?

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Global Link is a Portland web design & SEO company. We serve clients throughout Portland, the Northwest and the nation. Contact us today if we can answer any questions or be of any help to you.

This entry is filed under Search Engine Optimization, Web Design and tagged , , , , , .

Web Design for Beaverton & SEO

By on August 31, 2009

Global Link provides Beaverton individuals and businesses with custom and professional web design. Our office is located in downtown Portland, and therefore we are local to the Beaverton area.  We have web design clients throughout the US and are expanding into Europe. However, our main focus in the Portland metro area.

We offer a wide array of web design services from professional and custom web design to SEO and ecommerce. We have teamed up with top designers and developers so you can be assured your web site is designed with the highest standards of excellence. Our graphics designers will make sure your website graphics are optimized and fast, which makes your web pages download quickly.

We have a strong track record in search engine optimization and have helped websites rank highly in very competitive keywords and key phrases.  We thoroughly research your industry to determine the best keywords to use. These are the search terms that people use to find businesses like yours. We then craft your web page text with the best keywords. This way you can grow your business by driving customers to your website.

Global Link also provides ecommerce web design. Whether you are a small Beaverton business selling a few goods or a large corporation, we can develop an online store that will enable you to sell to customers throughout Beaverton and far beyond. Our shopping carts provide you the ability to showcase your products online. And our secure credit card processing system is safe and encrypted with state of the art technology.

Contact us today to find out how we can help your Beaverton business with custom web design.

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Global Link is a Portland web design and & SEO company.

This entry is filed under Ecommerce Solutions, Search Engine Optimization, Web Design, Web Hosting and tagged , , , , , , .

SEO Web Design for Seattle Businesses

By on August 28, 2009

SEO web design, or web site design that is search engine optimization complaint, is a vital necessity in today’s internet marketplace. If your website is not streamlined for SEO, you are loosing customers and that effects your bottom line. In today’s economy, businesses need to use every tool and resource at their disposal to grow their business.

In order for Seattle businesses to grow in todays turbulant marketplace, your website’s investment must be top priority. Too often businesses allow their websites to become outdated with old content, broken links and old technology. If your website has the equivalent of 70′s era yellow deep shag carpet, your business in trouble.

Global Link is a solid web design and SEO firm located in Portland, just down the road from Seattle businesses. We have clients in the Seattle metro area and we want to help more Seattle business succeed online. We cannot overstate how vital a solid Internet Marketing Campaign is and your website should be at the forefront of it. Seattle businesses that are not keeping their website’s updated will be left behind. The reality is, if your competition has a stronger, more up to date website with good content and is SEO compliant, there is a very good chance they will jump ahead of you in grabbing market share.

While the current economic landscape in Seattle is certainly challenging, it is important to remember that there are new customers searching for your products and services everyday online. Seattle is a major economic hub with an incredible number of customers searching online and buying products online. Your website must be fully optimized in order for it to be ranked highly in these Search Engine Results Pages so people can find your business and purchase your products.

Whether you have a website that sells products online, or points people to your business in Seattle, Global Link can make sure your website is effective and helping drive customers and buyers to you.

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Global Link is a Seattle Business web design & SEO company located in Portland.

This entry is filed under Search Engine Optimization, Web Design and tagged , , , .

Good SEO Web Design Check List

By on August 28, 2009

Whether you are designing a new website or redesigning a current one, it is vital that you make search engine optimization SEO a central focus and goal of your web design project.

There is so much fog out there in the SEO industry and many scam artists are making great promises of first page placement in Google, but they are nothing more than false claims.

In reality, good SEO that get’s results takes hard work. There are no short cuts to good SEO. That said, there are a few basic SEO best practices that are vital and foundational to any solid SEO strategy. Below is the “must have” SEO summary list.

Top to do tips for effective search engine optimization

  1. Write strong content with keywords. Know the words that people are using to search for and find your service or product in Google. You can use Google’s Keyword Tool to help you discover the top searched keywords for your industry.
  2. Make sure your web pages’ title tags are filled with accurate and popular keywords that describe your products and services.
  3. Fill in your website’s keyword and description meta tags. There has been debate whether to use these, but Google does look at them so it cannot hurt to make sure these are being used properly.
  4. Link building. If your content is valuable, people will link to your website.  Incoming links are important votes that tell Google you have a site that people consider valuable and important.
  5. Make sure there is little or no JavaScript in your main navigation menu. JavaScript can make it difficult for Google to find and index the pages of your website. Instead, you can make sure your web designer builds your navigation menus using CSS and no JavaScript at all.
  6. Logical and easy navigation. Make sure your website is structured properly so your pages are easy to navigate.

While this SEO check list is not exhaustive, it does cover the main starting points of a good SEO campaign.

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Global Link is a Portland web design and SEO company serving web design clients in Portland and the nation.

This entry is filed under Search Engine Optimization, Web Design and tagged , , , , .

Welcome to Global Link – A Professional Web Design Firm

By on August 25, 2009

We are a professional web design company dedicated to developing custom web sites at affordable rates.

Global Link’s office is located in downtown Portland next to the Pearl District where we serve web design clients not only in Portland and Vancouver, but also in many states throughout the nation from Chicago to Hawaii.

We design web sites with a wide range of functionality and technologies including:

  • Custom web design
  • Search Engine Optimization SEO
  • Search Engine Marketing Consultation
  • Website redesign and updates
  • CSS based web site layouts
  • Graphic design for the web
  • Reliable and affordable web hosting
  • E-commerce systems including shopping carts and real time credit card processing
  • Website design for mobile devices such as smart phones
  • Content Management Systems CMS Including Joomla, Drupal and WordPress
  • database driven websites
  • Dynamic driven web applications using php, MySQL blogs and much more.

Our web design fees are realistic and affordable. We operate with integrity in all our business dealings, and you will not receive any surprises or inflated bills. We do not upsell. In short, we treat you the way we want to be treated.

We network with other professionals in the IT industry who excel in their fields, including graphic design, marketing, copy writing for the web and other specializations.

Take a look at our web design portfolio to see the kind of work we do.

Whether you are looking for a Portland web designer or are a company based in another state, contact us today for a free quote or for more information.

This entry is filed under Search Engine Optimization, Web Design and tagged , , , , , , .