Archive for the Search Engine Optimization Category

Website Evaluation Questions

By on August 31, 2009

Website Evaluation Questions:

The following list will help you evaluate the strengths and weaknesses of your current website and help you discern what changes you should make to your website and what things you want to leave as is. Hopefully this  will trigger other ideas for you. If you are a large company with different departments, it would be good to include each department head in this evaluation.

Content:

Does your current website accurately communicate your organization’s purpose, values and mission?

Is there any content that needs to be updated or changed?

Who is your web audience and how can your current website’s content be refined to better reach them?

What new areas would be helpful to add in communicating with your audience?

Design:

What do you like about your current website?

What do you dislike?

What other 2 or 3 websites do you like and what do you like about them?

Search Engine Optimization

Are new customers finding you on all the major search engines like Google, Yahoo and MSN?

Has your website’s content been crafted using your industry’s most effective keywords and keyphrases?

Functionality & Interactivity

(Note: The purpose of a static or “brochure” website is to provide general information that is usually unchanging in nature. A site of this type provides little or no interactivity/ functionality.)

Does your website need added functionality that it does not currently have?

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Global Link is a Portland web design & SEO company. We serve clients throughout Portland, the Northwest and the nation. Contact us today if we can answer any questions or be of any help to you.

This entry is filed under Search Engine Optimization, Web Design and tagged , , , , , .

Web Design Process

By on August 31, 2009

During the web design process, we welcome any input from you. Some people want to have complete control over each step as we design your website, others want very little interaction, and want us to decide.  We are flexible and can work with you in whatever capacity you chose.

Here’s a rough outline of the process:

  • You can fax, email or post to us any content you already have.  Brochures, Flyers, vision statements, advertisements, etc. Or if you are local to the Portland area, we can stop by your office to pick up the material.
  • Send any photos and/or graphics you would like have on your website. If they are digital, you can simply email them to us. Otherwise, if they are printed photos, you can mail them to us and we can scan the photos, then send the them back to you.
  • If you don’t have much information, already, we can work with you in crafting the right content for your pages. We can craft the web page content for you with SEO in mind.
  • We can also create custom web graphics that will be highly optimized and professional. We can create logos if you need them.
  • Determine website structure: We can work on this together to decide on what each web page should contain.
  • View other websites in your industry and get an idea of what you like and don’t like. When you find several websites you really like, you can email us the links to them. If you are using Internet Explorer for your browser, you can go to file at the top left, then click on “send” then on “send page by email” or “link by email”. Or simply cut and paste the address from the browser’s address menu into an email.
  • Decide on what colors you would like for your site. If you already have a color scheme for your business, we can use that. Otherwise we can help you chose what colors are best for the web.
  • As we build the website, we will post drafts of the pages for your review and OK. These will be posted in a sub directory on Global Link’s server.

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Global Link is a web design and SEO company located in Portland. Give us a call or email us if we can answer any questions or be of any help for your web design needs.

This entry is filed under Search Engine Optimization, Web Design and tagged , .

Web Design for Beaverton & SEO

By on August 31, 2009

Global Link provides Beaverton individuals and businesses with custom and professional web design. Our office is located in downtown Portland, and therefore we are local to the Beaverton area.  We have web design clients throughout the US and are expanding into Europe. However, our main focus in the Portland metro area.

We offer a wide array of web design services from professional and custom web design to SEO and ecommerce. We have teamed up with top designers and developers so you can be assured your web site is designed with the highest standards of excellence. Our graphics designers will make sure your website graphics are optimized and fast, which makes your web pages download quickly.

We have a strong track record in search engine optimization and have helped websites rank highly in very competitive keywords and key phrases.  We thoroughly research your industry to determine the best keywords to use. These are the search terms that people use to find businesses like yours. We then craft your web page text with the best keywords. This way you can grow your business by driving customers to your website.

Global Link also provides ecommerce web design. Whether you are a small Beaverton business selling a few goods or a large corporation, we can develop an online store that will enable you to sell to customers throughout Beaverton and far beyond. Our shopping carts provide you the ability to showcase your products online. And our secure credit card processing system is safe and encrypted with state of the art technology.

Contact us today to find out how we can help your Beaverton business with custom web design.

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Global Link is a Portland web design and & SEO company.

This entry is filed under Ecommerce Solutions, Search Engine Optimization, Web Design, Web Hosting and tagged , , , , , , .

Seattle Web Design & SEO

By on August 31, 2009

Global Link provides custom web design and SEO for Seattle.

Seattle businesses, from small to large corporations, must have websites that excel into today’s competitive Internet environment.

Web design continues to evolve in complexity, design and layout and technologies continue to improve. Websites that were cutting edge and state of the art yesterday are outdated today. Further, websites that were created before the days of SEO are hopelessly lost in the ever expanding Internet as more and more business go online with their own websites.

It used to be that websites could be found easily without even considering SEO, or Search Engine Optimization. But all that has changed with only a few search engines and an explosion of websites all competing for new customers and visitors. If businesses are not taking SEO seriously, they are loosing business and continue to fall behind. Global Link has a strong track record in SEO. We work hard in the art and science of crafting websites to rank high in search engine results.

If you want to reach new customers in Seattle, then effective SEO is imperative for the growth of your business.

We also build websites with the highest quality graphic design. We network with designers who are experts in their field and create the custom look and feel that will give your Seattle business website the edge to stand out.

Global Link develops website layouts that are simple to navigate and are also clean and optimized for quick downloads. Pages that are bloated with flashy and unnecessary graphics can slow a web pages download speed considerably, causing visitors to loose patience and click of your website before the web page downloads.

With mobile devices and smart phones expanding, it is also important to make sure your website is accessible to devices beyond computers.  For example: if you have a store in downtown Seattle, you can have a map on your website that is enabled for mobile viewing. This makes your store much easier to find, since customers away from their computers can pull up your map on their I Phone, Blackberry or other smart phone.

Global Link can enable your website to be fully accessible by Seattle’s mobile community.

Contact us today to see how we can help your business website reach more Seattle customers.

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Global Link is a web design and SEO company based in Portland and serves businesses in Seattle and throughout Washington.

This entry is filed under Search Engine Optimization, Web Design and tagged , , . | 1 Comment

Sacramento Web Design

By on August 31, 2009

Global Link originally started in Sacramento. Scott Powell, the company’s owner, lived many years there where he went to high school and college.

Global link offers high quality and professional web design to businesses in the greater Sacramento area and throughout Northern California. If you are a Sacramento business and need a website, give us a call to learn more how we can help you. We also work with businesses who have existing websites and need them redesigned or updated. Technology changes rapidly and it is important to keep your website up to date with fresh content and the latest technology.

SEO or Search Engine Optimization is our strength. We can optimize your website so that people can find you in Google, MSN, Yahoo and the newer search engines. The field is SEO can be confusing with many people making false claims to guaranteed placement on the first page. Instead, we employ only ethical SEO practices that are practical and effective. We have skill in getting your website ranked with your industries most effective search engines. We do not use automated software to tell us how to optimize your website. Instead, good SEO is a skill learned over time by hard work and knowing the industry well.

We will research your industry and find out what people are typing in Google and other search engines to find businesses like yours. For starters, we do a thorough keyword analysis of your industry, determine the best keywords and keyphrases, then weave them into your web site text in a natural and non-forced way. The result is that your text is not only highly search engine optimized SEO, but also natural in flow so that your visitors and potential customers will find it readable and informative.

We also have extensive experience designing e-commerce websites complete with online ordering and credit card processing. If you have a business that sells products, we can enable you to sell your products online not only in Sacramento, but also nationally and Internationally as well.

Global Link company dedicated to professional web design for Sacramento businesses. Give us a call today to learn more about how we can help your business excel on the Internet.

This entry is filed under Ecommerce Solutions, Search Engine Optimization and tagged , , , .

German to English Website Translation

By on August 31, 2009

Global Link Technologies is a web design firm expanding into Germany. We are a team of native English speakers who can take your german language website and translate it into professional and readable English.

If you have a business in Germany and have a website in German that relies on computerized English translation, you may be aware at how unnatural the text reads to the human eye. German language text translated from a computer leaves much to be desired. It lacks readability, professionalism and accuracy. Computerized translation is OK to get the main idea of the text, even that can often get lost in translation which can lead to misrepresentation of the original text.

Global Link is a US based web design and SEO company located in Portland, Oregon. We can not only take your German web page text and translate it from German to English, but we can also make sure it is crafted for Search Engine Optimization. There is no way a computerized translation can do this for you. It must be done by skilled English translators with Search Engine Optimization experience.

Global Link has a strong track record in optimizing web sites for search engine indexing that helps customers find your business web site.  We take the time to find the best English keywords for your industry and weave those into your web page content.

English is fast becoming the Global trade language. Since the internet in International and borderless, having a website not only in German, but also in English that is search engine optimized with expand your reach powerfully on an international level.

Contact us to for more information about our German to English translation for web sites.

This entry is filed under Search Engine Optimization, Web Design and tagged , .

Web Design for Munich, Germany

By on August 30, 2009

If you are a business based in Munich, Germany, and want to reach English speaking customers, Global Link can help. We are native English speakers. If you already have a website in German, we can translate your web pages into English and make them professional and readable.

Don’t rely on computerized automatic translation from German to English. It reads choppy and is unnatural. Instead, as native English speakers, we will make sure your website uses the most readable and professional English.

We are also skilled in search engine optimization, and will craft your text to not only communicate the original meaning, but also make sure the English translation is written for SEO.

Global Link is a web design and SEO company based in Portland, Oregon and serves clients throughout many different states.

Contact us for more information.

This entry is filed under Search Engine Optimization, Web Design and tagged , , .

No Shortcuts to Good SEO

By on August 30, 2009

Let’s face it. Effective Search Engine Optimization SEO that get’s results takes alot of hard work and common sense approaches. There are no shortcuts.

There are many scam artists promising first page placement for a specific keyword. If you ever come across an SEO specialist claiming this, they are not telling you the truth. No one can promise your website first page placement for you keywords, especially the most competitive ones.

Some so called SEO professionals send out emails, essentially spam, making all kinds of claims how they can promise you first page ranking, but it’s not true. Sadly, these folks find unsuspecting business owners who don’t know enough how to detect fraudulent SEO claims, and the results can be tragic. Bad SEO can no only cause your website to slip in the rankings, but it can cause your website to be banned from the main search engines all together. Google, MSN and Yahoo all have ways of penalizing web sites they determine are using fraudulent or “black hat” seo practices. So be extra careful before you hire an SEO professional to optimize your website.

The reality is good SEO that uses best practices takes patience and a lot of hard work. Finding the right SEO professional is key in optimizing your website. A Good SEO professional should start out working to understand your industry. A major factor in SEO is whether or not you will be writing much of the content yourself or hiring an SEO copywriter to do it.

SEO copywriting is the single most important factor is effective SEO. There are many factors involved in good SEO, but copywriting with SEO in mind is at the center. If you chose to do the updating or creating the content yourself, then you need to understand keyword placement, keyword density and the importance of researching your industries top keywords.

If you decide to outsource all your SEO copywriting, make sure the copywriter has extensive experience in SEO and can give you referrals and show you a proven track record of web sites that have been optimized.

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Global Link is a web design & seo company located in Portland, Oregon.

This entry is filed under Search Engine Marketing, Search Engine Optimization, Web Design and tagged , .

Understanding Search Engine Marketing

By on August 26, 2009

Search Engine Marketing SEM covers not only Search Engine Optimization SEO, but also paid inclusion as well like Google Adwords and Yahoo’s Search Submit (formerly Overture).  If you are running a Pay-Per-Click PPC campaign for your website, you don’t necessarily need to have your website optimized for search engines, since you are paying search engines to advertise your ads as sponsored search results. It is possible to have a poorly designed website which generates a lot of traffic from running ads on search engines.

Search Engine Optimization on the other hand focuses on optimizing your website for search engine indexing. It involves a thorough understanding of website design, and how to effectively craft a website’s layout and content that will make it search engine friendly. Search Engine Optimization is a focused discipline in Search Engine Marketing. Good SEO focuses strongly on knowing your industry’s target audience and identifying your industry’s most effective keywords.  Well written content with those keywords crafted into your web page text should be seemless and smooth.

This entry is filed under Resources, Search Engine Marketing, Search Engine Optimization, Search Engine Optimization and tagged , , , , , , .

Search Engine Optimization

By on August 26, 2009

Global Link provides effective search engine optimization that will help your web site climb in search engine rankings. Global Link uses only ethical SEO methods that will not get your website banned. The Search Engine Optimization methods we employ have been proven effective in the real world.

Contact us today for more information on how Global Link can optimize your website.

This entry is filed under Search Engine Optimization and tagged , .

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